Brand Foundation & Digital Ecosystem
A Bridge Between The Worlds
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Digital presence and brand identity for Dada Chi
Shaman, Tattoo Artist and Creative
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The Distillation
Dada Chi is a shamanic practitioner, artist, and spiritual guide whose work spans individual accompaniment, power symbol creation, and handpoke tattoo rituals. Her multifaceted practice includes energetic home cleansings, ceremonies, workshops, and the world's first aura school through her Chi Tribe community.
With offerings in both German and English, Dada needed both a cohesive brand identity and digital presence that could honor the sacred nature of her work while making her diverse services accessible to a global audience. The challenge was creating a visual identity that captured her bridge between worlds, paired with a platform she could manage entirely herself with minimal tools, while supporting complex offerings like membership areas, multilingual content, and various service bookings.
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The Alchemy
We crafted a brand identity anchored in bear symbolism, drawing from northern traditions where the bear represents strength, protection, and healing. This foundation, combined with her connection to handmade artistry and ancient practices, informed every design decision.
The transformation involved weaving together the tactile quality of her handpoke rituals and handcrafted symbols with digital functionality. We merged the warmth of northern folk traditions with contemporary design, creating a visual language that feels both grounded and refined. Complex requirements became elegant solutions: bilingual architecture that flows naturally, member portals protecting exclusive content, booking systems handling varied services, and custom code extending beyond platform limitations. Each element was carefully crafted to honor the handmade while embracing the digital.
Strategy & Branding
Community Strategy & Logo
Custom Illustrations and Photography Concept
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The Essence
What emerged was a warm, inviting brand identity that serves as a bridge: connecting ancient wisdom with modern seekers, handcrafted traditions with digital tools, northern heritage with global accessibility. The visual system captures both the earthiness of her shamanic practice and the clarity needed for professional services.
This essence comes through in thoughtful typography, earthy color palettes, and imagery that honors both the mystical and practical aspects of her work. Every touchpoint reinforces this cohesive identity, from the member portal interface to booking confirmations, creating a consistent experience that feels authentically Dada Chi.
Memberspace, Management and Ressource Center Integration
Meditation App Flow Integration
Shop, Blog & Podcast Integration
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The Presence
Using Squarespace as the foundation, we built a comprehensive digital ecosystem that seamlessly integrates all aspects of her practice into one cohesive platform, unified by her warm and inviting brand identity. The website features a bilingual architecture (German/English) with intuitive content management, allowing Dada to update everything herself without technical complexity.
We implemented a secure member portal for her Chi Tribe community, complete with protected content libraries, weekly session recordings, and progressive learning paths for her aura school program. A custom web application enhances the interactive learning experience. Custom code integrations pushed Squarespace's capabilities beyond standard functionality, including a custom language switcher that eliminates the need for costly third-party translation services.
The booking system accommodates her varied services and the integrated blog houses her words of wisdom. The result is a professional digital presence that grows with her practice: sophisticated enough to handle complex needs, simple enough to manage independently.
"When looking at my new website for the first time, I almost fell off my chair. Three years of struggling, solved. Miriam has a real gift for blending design, strategy, and soul."
– Dada Chi
Ready for your
Digital Alchemy?
Whether you need a website refresh, a complete rebrand, or systems that actually work with your workflow, we can figure it out together.
Book a free consultation call where we'll explore what's going on with your digital presence and map out the best approach for where you are right now. Or if you prefer to start on your own timeline, grab your free Digital Strategy Blueprint – a self-guided assessment that helps you identify exactly what your business needs to thrive.
