VISUAL ALCHEMY

BRANDING

THAT CONNECTS WITH YOUR PEOPLE

We extract the essence of your vision and craft it into a compelling visual narrative that speaks directly to your audience.

Your brand should feel like the truest expression of who you are – impossible to ignore and unforgettable to experience.

Each branding package is designed to meet you exactly where you are in your business journey, whether you're clarifying your voice for the first time or ready to evolve into something that reflects your growth.

We work with you to uncover and express the essence that makes you magnetic to your people. When your brand truly captures who you are, the right clients don't just notice you – they feel drawn to work with you, trust your expertise, and become advocates for what you do.

Meet

The Brand Foundation

This package is perfect for new businesses or established companies undergoing rebranding who need a complete brand identity from strategy to visual execution.

Your brand is more than a logo – it's the magnetic force that draws your ideal clients to you and makes them choose you over everyone else. This comprehensive package creates everything you need to show up with confidence and clarity in your market.

We start by diving deep into what makes your business unique during our brand strategy sessions, then translate that essence into a visual identity that feels authentically you. From your first logo sketch to your final brand guidelines, every element is designed to help you stand out and connect with the people who need what you offer most.

    • Brand Strategy

    • Logo Design

    • Color Palette

    • Typography System

    • Business Card Design

    • Letterhead Template

    • Brand Guidelines

    • Voice and Messaging Guidelines

    • Add-Ons available

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Other Options

The Brand Transformation

This package is perfect for businesses with clear brand strategy who need professional visual identity design to match their established positioning and messaging.

You know who you are and what you stand for – now you need a visual identity that reflects that clarity. This focused package transforms your established brand strategy into compelling visuals that speak directly to your audience.

We take your existing positioning and messaging and create a cohesive visual system that brings your brand to life. Clean, professional, and strategically designed to help you show up confidently across every touchpoint.

    • Logo design

    • Color Palette

    • Typography System

    • Business card design

    • Professional letterhead template

    • Brand Guidelines

    • Add-Ons available

Coming soon

The Strategy Evolution

This package is perfect for businesses with existing visual identity who need strategic clarity on positioning, messaging, and market differentiation to drive growth.

Sometimes you have the look but need the strategy. This package gives you the foundation to make every business decision with confidence – from how you talk about your services to who you target and why they should choose you.

We dig deep into your market, your competition, and most importantly, what makes you irreplaceable. The result? A clear roadmap for how to position yourself, message your value, and connect with the clients who will pay premium prices for what you do.

    • Brand audit

    • Competitor analysis

    • Target audience research

    • Brand positioning

    • Voice and messaging guidelines

    • Strategy document

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Available Add Ons

Branding Add-Ons

Expand your visual brand with cohesive design elements that create recognition and professionalism across all platforms.

Social Media Templates
Branded templates for consistent social media presence that saves time while maintaining professional quality.
  • Instagram post templates
  • Story templates
  • Highlight covers
  • Editable design files
Social template suite
Brand Pattern & Graphics
Custom patterns, icons, and graphic elements that add visual interest and brand consistency to your materials.
  • Custom pattern design
  • Icon set creation
  • Decorative elements
  • Multiple format files
Visual element library
Brand Photography Direction
Style guide for photography that ensures consistent visual storytelling across your brand touchpoints.
  • Photography style guidelines
  • Color and mood direction
  • Composition recommendations
  • Photo editing presets
Photography strategy

Create a cohesive brand identity that reflects your unique personality and resonates with your ideal clients.

Logo Design Package
Professional logo design with multiple concepts and revisions to create a memorable brand mark that represents your practice.
  • 3-5 initial logo concepts
  • 2 rounds of revisions
  • Full color and monochrome versions
  • High-resolution files (PNG, SVG, AI)
Complete logo solution
Color Palette Development
Strategic color selection that aligns with your brand personality and creates emotional connection with your audience.
  • Primary and secondary color schemes
  • Color psychology consultation
  • Hex, RGB, and CMYK codes
  • Usage guidelines document
Color strategy & palette
Typography System
Carefully selected font pairings that enhance readability and reinforce your brand personality across all touchpoints.
  • Primary and secondary font selection
  • Heading and body text hierarchy
  • Font licensing and alternatives
  • Typography usage guidelines
Typography strategy

Expand your visual brand with cohesive design elements that create recognition and professionalism across all platforms.

Brand Pattern & Graphics
Custom patterns, icons, and graphic elements that add visual interest and brand consistency to your materials.
  • Custom pattern design
  • Icon set creation
  • Decorative elements
  • Multiple format files
Visual element library
Brand Photography Direction
Style guide for photography that ensures consistent visual storytelling across your brand touchpoints.
  • Photography style guidelines
  • Color and mood direction
  • Composition recommendations
  • Photo editing presets
Photography strategy
Social Media Templates
Branded templates for consistent social media presence that saves time while maintaining professional quality.
  • Instagram post templates
  • Story templates
  • Highlight covers
  • Editable design files
Social template suite

Professional branded materials that establish credibility and create memorable touchpoints with clients and prospects.

Business Stationery Suite
Complete stationery package including business cards, letterhead, and envelope designs that make a lasting impression.
  • Business card design
  • Letterhead template
  • Envelope design
  • Print-ready files
Complete stationery package
Marketing Collateral
Branded brochures, flyers, and promotional materials that effectively communicate your services and attract ideal clients.
  • Brochure design
  • Flyer templates
  • Service menu layout
  • Print and digital versions
Marketing material suite
Client Welcome Package
Beautifully designed welcome materials that create an exceptional first impression and set professional expectations.
  • Welcome folder design
  • Client intake forms
  • Information packets
  • Thank you card design
Client experience package

Professional print materials and packaging solutions that create tangible brand experiences and leave lasting impressions.

Product Packaging Design
Custom packaging for products, gift sets, or client welcome kits that extends your brand experience beyond digital touchpoints.
  • Box and container design
  • Unboxing experience planning
  • Structural packaging consultation
  • Print specifications & vendor sourcing
Complete packaging solution
Workshop & Event Materials
Branded print materials for workshops, retreats, and events including workbooks, name tags, certificates, and promotional items.
  • Workshop workbook design
  • Name tags and badges
  • Certificate templates
  • Event signage and banners
Event material suite
Branded Merchandise
Custom branded merchandise and promotional items that clients love to use and share, extending your brand reach organically.
  • Product design consultation
  • Branded apparel design
  • Promotional item concepts
  • Vendor sourcing assistance
Merchandise design package

Develop authentic brand voice and messaging that connects emotionally with your audience and differentiates your practice.

Brand Voice Development
Define your unique brand personality and voice that resonates authentically with your ideal clients across all communications.
  • Brand personality definition
  • Voice and tone guidelines
  • Communication style framework
  • Do's and don'ts guide
Voice strategy development
Tagline & Messaging
Compelling taglines and key messages that capture your unique value proposition and stick in clients' minds.
  • Primary tagline development
  • Secondary messaging options
  • Value proposition refinement
  • Message hierarchy framework
Messaging strategy
Content Messaging Framework
Strategic messaging pillars and content themes that ensure consistent, meaningful communication across all channels.
  • Core messaging pillars
  • Content theme development
  • Audience-specific messaging
  • Content planning framework
Content messaging system

Extend your brand seamlessly into the digital world with cohesive online presence that builds trust and recognition.

Website Brand Integration
Seamless integration of your brand identity into your website design for a cohesive and professional online presence.
  • Website color scheme application
  • Typography implementation
  • Logo placement guidelines
  • Brand element integration
Website branding package
Email Signature Design
Professional email signature that reinforces your brand with every message and includes strategic contact information.
  • Branded email signature design
  • Multiple layout options
  • Social media integration
  • HTML and image versions
Email branding solution
Digital Brand Guidelines
Comprehensive digital brand standards that ensure consistent application across all online platforms and materials.
  • Digital usage guidelines
  • Screen optimization specs
  • Social media standards
  • Digital asset library
Digital brand standards

Develop a strategic foundation for your brand that guides decision-making and ensures long-term consistency and growth.

Brand Positioning Workshop
Intensive strategy session to define your unique market position and competitive advantage in the coaching and healing space.
  • Competitive analysis
  • Unique value proposition
  • Target audience refinement
  • Positioning statement development
Strategic positioning session
Brand Architecture Planning
Strategic framework for organizing your services, sub-brands, and offerings under a cohesive brand structure.
  • Service hierarchy mapping
  • Sub-brand relationships
  • Offering categorization
  • Brand extension planning
Brand structure strategy
Brand Implementation Roadmap
Step-by-step plan for implementing your new brand across all touchpoints with prioritized actions and timelines.
  • Implementation timeline
  • Priority action items
  • Budget considerations
  • Success metrics framework
Implementation strategy

Visual Assets

Expand your visual brand with cohesive design elements that create recognition and professionalism across all platforms.

Social Media Templates
Branded templates for consistent social media presence that saves time while maintaining professional quality.
  • Instagram post templates
  • Story templates
  • Highlight covers
  • Editable design files
Social template suite
Brand Pattern & Graphics
Custom patterns, icons, and graphic elements that add visual interest and brand consistency to your materials.
  • Custom pattern design
  • Icon set creation
  • Decorative elements
  • Multiple format files
Visual element library
Brand Photography Direction
Style guide for photography that ensures consistent visual storytelling across your brand touchpoints.
  • Photography style guidelines
  • Color and mood direction
  • Composition recommendations
  • Photo editing presets
Photography strategy

Brand Identity

Create a cohesive brand identity that reflects your unique personality and resonates with your ideal clients.

Logo Design Package
Professional logo design with multiple concepts and revisions to create a memorable brand mark that represents your practice.
  • 3-5 initial logo concepts
  • 2 rounds of revisions
  • Full color and monochrome versions
  • High-resolution files (PNG, SVG, AI)
Complete logo solution
Color Palette Development
Strategic color selection that aligns with your brand personality and creates emotional connection with your audience.
  • Primary and secondary color schemes
  • Color psychology consultation
  • Hex, RGB, and CMYK codes
  • Usage guidelines document
Color strategy & palette
Typography System
Carefully selected font pairings that enhance readability and reinforce your brand personality across all touchpoints.
  • Primary and secondary font selection
  • Heading and body text hierarchy
  • Font licensing and alternatives
  • Typography usage guidelines
Typography strategy

Visual Assets

Expand your visual brand with cohesive design elements that create recognition and professionalism across all platforms.

Brand Pattern & Graphics
Custom patterns, icons, and graphic elements that add visual interest and brand consistency to your materials.
  • Custom pattern design
  • Icon set creation
  • Decorative elements
  • Multiple format files
Visual element library
Brand Photography Direction
Style guide for photography that ensures consistent visual storytelling across your brand touchpoints.
  • Photography style guidelines
  • Color and mood direction
  • Composition recommendations
  • Photo editing presets
Photography strategy
Social Media Templates
Branded templates for consistent social media presence that saves time while maintaining professional quality.
  • Instagram post templates
  • Story templates
  • Highlight covers
  • Editable design files
Social template suite

Brand Materials

Professional branded materials that establish credibility and create memorable touchpoints with clients and prospects.

Business Stationery Suite
Complete stationery package including business cards, letterhead, and envelope designs that make a lasting impression.
  • Business card design
  • Letterhead template
  • Envelope design
  • Print-ready files
Complete stationery package
Marketing Collateral
Branded brochures, flyers, and promotional materials that effectively communicate your services and attract ideal clients.
  • Brochure design
  • Flyer templates
  • Service menu layout
  • Print and digital versions
Marketing material suite
Client Welcome Package
Beautifully designed welcome materials that create an exceptional first impression and set professional expectations.
  • Welcome folder design
  • Client intake forms
  • Information packets
  • Thank you card design
Client experience package

Print & Packaging

Professional print materials and packaging solutions that create tangible brand experiences and leave lasting impressions.

Product Packaging Design
Custom packaging for products, gift sets, or client welcome kits that extends your brand experience beyond digital touchpoints.
  • Box and container design
  • Unboxing experience planning
  • Structural packaging consultation
  • Print specifications & vendor sourcing
Complete packaging solution
Workshop & Event Materials
Branded print materials for workshops, retreats, and events including workbooks, name tags, certificates, and promotional items.
  • Workshop workbook design
  • Name tags and badges
  • Certificate templates
  • Event signage and banners
Event material suite
Branded Merchandise
Custom branded merchandise and promotional items that clients love to use and share, extending your brand reach organically.
  • Product design consultation
  • Branded apparel design
  • Promotional item concepts
  • Vendor sourcing assistance
Merchandise design package

Brand Messaging

Develop authentic brand voice and messaging that connects emotionally with your audience and differentiates your practice.

Brand Voice Development
Define your unique brand personality and voice that resonates authentically with your ideal clients across all communications.
  • Brand personality definition
  • Voice and tone guidelines
  • Communication style framework
  • Do's and don'ts guide
Voice strategy development
Tagline & Messaging
Compelling taglines and key messages that capture your unique value proposition and stick in clients' minds.
  • Primary tagline development
  • Secondary messaging options
  • Value proposition refinement
  • Message hierarchy framework
Messaging strategy
Content Messaging Framework
Strategic messaging pillars and content themes that ensure consistent, meaningful communication across all channels.
  • Core messaging pillars
  • Content theme development
  • Audience-specific messaging
  • Content planning framework
Content messaging system

Digital Branding

Extend your brand seamlessly into the digital world with cohesive online presence that builds trust and recognition.

Website Brand Integration
Seamless integration of your brand identity into your website design for a cohesive and professional online presence.
  • Website color scheme application
  • Typography implementation
  • Logo placement guidelines
  • Brand element integration
Website branding package
Email Signature Design
Professional email signature that reinforces your brand with every message and includes strategic contact information.
  • Branded email signature design
  • Multiple layout options
  • Social media integration
  • HTML and image versions
Email branding solution
Digital Brand Guidelines
Comprehensive digital brand standards that ensure consistent application across all online platforms and materials.
  • Digital usage guidelines
  • Screen optimization specs
  • Social media standards
  • Digital asset library
Digital brand standards

The Process

This process has been formulated to be collaborative without consuming your days (you have a business to run, after all). This ensures our time together flows efficiently while creating something that truly works for you.

We always start with a conversation because chemistry matters – there's someone for everyone, and to ensure your brand presence truly works, we need to make sure we connect and that we're choosing the right approach for your unique needs. Once this is established, we start the digital alchemy process with the distillation.

Distillation

  • We start with a 60 minute deep dive into every element of your brand essence. We'll uncover who you are at your core and who your ideal clients truly are, so you can show up authentically and magnetically for them. This creates the foundation document that guides everything we build together.

  • Depending on how fast and clear your brand comes through, a number of visual moodboards emerge that capture your brand's soul, personality, and what resonates deeply with your people. We choose the direction that feels most aligned – this becomes the visual language that will speak for you.

Alchemy

  • Again depending on the progress, a number of custom brand concept are born from your essence and presented as real-world applications. You'll see exactly how your brand will live and breathe in the world. We choose the concept that feels most authentically you, then refine it until it's perfect.

  • In the refinement stage we go over details, adjust last bips and bops and bring it all together. Once your brand feels complete, we create every file format you could ever need plus comprehensive brand guidelines. These ensure you can express your brand consistently, building visual trust that deepens with every interaction.

Presence

  • Now you are ready to launch your new brand. Don't have time to update everything? For an activation fee, our team can help activate your rebrand across all your touchpoints – from website updates to social templates – so your new presence can shine immediately.

Not sure what you need yet?

Sometimes the path forward isn't crystal clear – and that's perfectly normal. Whether you need a website refresh, a complete rebrand, or systems that actually work with your workflow, we can figure it out together.

Book a free consultation call where we'll explore what's really going on with your digital presence and map out the best approach for where you are right now. Or if you prefer to start on your own timeline, grab your free Digital Strategy Blueprint – a self-guided assessment that helps you identify exactly what your business needs to thrive.

Branding

FAQ

  • Your logo is just one piece of your brand – think of it as your signature. Your brand is the entire experience: how you communicate, the emotions you evoke, your visual style, and the promise you make to clients. We create the complete ecosystem that makes you unmistakably you.

  • Timeline varies by package. Brand Strategy takes 2-3 weeks, Brand Transformation takes 3-4 weeks, and Brand Foundation takes 4-6 weeks. We move efficiently while ensuring every element feels authentic to who you are.

  • Absolutely. Our Brand Strategy package is perfect for this – we'll audit your current brand, clarify your positioning and messaging, then create guidelines that bring everything into alignment. Sometimes you just need the strategy to make everything click.

  • That's exactly why we start with deep discovery. Many coaches, healers, and creative entrepreneurs feel their work intuitively but struggle to put it into words. We guide you through uncovering and articulating what makes you magnetic to your ideal clients.

  • Yes! You receive all logo files in every format you could need, plus comprehensive brand guidelines. Your brand belongs to you – we make sure you have everything to use it consistently or work with other designers in the future.