Brand Foundation
Forging Heritage through Fire and Iron
✦
Brand identity for Robin Heer (Fier e Fö)
Car Mechanic, Metal- and Woodworker and Artist
✦
The Essence
Robin came to us as more than just an auto mechanic – he's a metal worker, an artist, and someone deeply rooted in the Engadin's rich cultural heritage. During our discovery process, we uncovered layers of connection that went far beyond his professional skills. His hands work with metal and machinery, but his heart beats with the rhythm of alpine traditions passed down through generations.
Robin needed a brand that could honor this multifaceted identity: the craftsman who repairs engines with the same reverence an artist brings to sculpture, the local who carries forward cultural wisdom while building something entirely his own. His work spans from the practical to the poetic, and his brand needed to reflect that beautiful complexity without losing the thread that connects it all – his authentic relationship to place, craft, and community.
✦
The Alchemy
We discovered that his connection to this alpine region runs as deep as the ancient tales that still echo through its valleys – stories that shaped not just the landscape, but the very way people greet each other on mountain paths.
The old Engadin legend of "Trais Fluors" – the story of three flower maidens that explains why locals still greet each other with "Allegra" – became the heart of Robin's brand identity. We wove this timeless tale together with his chosen name "Fier e Fö" – fire and iron in the poetic Engadin tongue – into a logo that reflects both his diverse craftsmanship and his cultural roots, creating something that feels authentically connected to place, tradition, and the fundamental elements of his craft.
✦
The Presence
Robin now carries a brand that honors his heritage while showcasing his multifaceted skills. The logo works seamlessly across his workshop, artistic endeavors, and metalwork projects – a flexible identity that grows with his craft, just like the enduring stories of his homeland.
Ready for your
Digital Alchemy?
Whether you need a website refresh, a complete rebrand, or systems that actually work with your workflow, we can figure it out together.
Book a free consultation call where we'll explore what's going on with your digital presence and map out the best approach for where you are right now. Or if you prefer to start on your own timeline, grab your free Digital Strategy Blueprint – a self-guided assessment that helps you identify exactly what your business needs to thrive.
